About me
Bea Alarcón (b. 1991) is a Barcelona-born, third-generation artist whose life has always been steeped in creativity. Raised in an artistic household, she developed an intuitive sensitivity for color, texture, and composition from an early age — a foundation that naturally evolved into a multidisciplinary journey through fashion and art.
She studied fashion design at the Istituto Europeo di Design (IED) in Barcelona, immersing herself for four years in disciplines such as pattern making, garment construction, illustration, textile analysis, accessories, and fashion history. This academic foundation cultivated both technical mastery and artistic vision — shaping her unique approach to menswear and style.
“Even in university, I was drawn to bold, masculine characters. Chuck Bass from Gossip Girl inspired one of my first menswear collections — his unapologetic style and quiet confidence captured everything I was starting to love about the sartorial world.” — Bea
After graduating, Bea spent several years working in luxury communications for national and international brands. These experiences gave her deep insight into the codes of the industry and refined her understanding of luxury — not just as aesthetics, but as emotion, storytelling, and precision.
In 2019, after a transformative year living in Sydney, a brief yet inspiring encounter with a man of sartorial elegance rekindled her creative drive — and Sartorial by Bea was born.
The brand is where her passions converge: a tribute to masculine elegance, traditional tailoring, and the emotional depth of style. Each piece is a quiet celebration of sophistication, where narrative and nuance are captured
through pigment, texture, and form.
Her inspiration comes from a niche global community of creatives, tailors, entrepreneurs, and menswear connoisseurs — individuals whose personal style reflects their values and rituals. Nowhere is this energy more palpable than during Pitti Uomo, where elegance becomes performance and creativity a shared language.
Through Sartorial by Bea, the artist immortalizes these moments and muses, painting a world where timeless masculinity takes center stage — one brushstroke at a time.
